Special Offer- Only for Author Learning Center Webinar Attendees.
I will set up your WordPress website on your hosting for you and set up your domain name
and change the DNS, and install some essential plugins you need and activate them for only 99.00
This does not include a preiumin theme or any design work, just the default theme that comes with WordPress.
Thank you for being a part of my webinar, hosted and sponsored
by Author Learning Solutions, Learning Center.
10 Ways to Make Your Website Sticky-How
to Keep Your Readers Coming Back for More.
Linda Lee- Askmepc-Webdesign
Site
Design is important. People are comfortable with easy and clear navigation.
Eye tracking visualizations show that users often read Web pages in an F-shaped pattern: two horizontal stripes
followed by a vertical stripe. First they read the top section of your site, then moving to the next level or
section below and then they scan the left side column. Comfort your visitors with familiar items and
navigation. Design your site so people are familiar and comfortable.
Design
your site so people can find what they need. Right now you will notice many sites are going to
larger buttons and boxed items with clear directions to help people find things quickly and with ease.
Spend some time on your site as if you were a first time visitor, check out how well your site actually
works. Look at your website through your readers eyes. In a recent study, Nielsen's consulting firm found
the following page elements on roughly four out of every 10 sites.
• The term "site map" for the site overview
• Left-hand navigation for peer-level links
• Logos in the upper left corner
• When used, search boxes on the home page
Tell
your story. A Web site is like a mini-broadcasting
station; it starts right on the home page, which should set the stage by telling a compelling story that
positions the company against its competitors. Include clear, concise information about whatever
differentiates your company in your industry or niche.
Build
an Opt-in List. One of the most essential ways to
make your site sticky. Place a sign-up form on all your web pages.
Call
to Action. You must have what is known as a “call to action” on each page of your site.
Offer something of value to the visitor such as a newsletter, e-zine, eBook, tips, instructional video or some
type of download for signing up for your list.
New
Content. You must have fresh content, updates and new articles or information for your readers.
This is why a blog is invaluable. Adding a blog section to your website a very easy and most effective way
to achieve this. Update your content as regularly as possible. If you want repeat visitors, you need an
answer to every returning user's question: "What's new?" Even if your site is not content-rich, a key to
getting repeat visitors is to offer something new when they return — new graphics, new product information,
new offers, new article links, new company news.If
your business caters to a particular community of users — consider having a communities section on your
site, or a blog.
Add
a message boards or forum to your website. This will allow the users to interact with each other.
It is quite simple to add these message boards, not to mention inexpensive. You do need to commit to keep
an eye on it and moderate.
Establish
trust in your users. Many consumers have now been burned by online experiences, so you must
quickly establish business bona fides. Web design (see No. 1 above) can help put customers at ease, but you
must also establish individual credibility.You
can post all your speaking engagements, your media appearances, and any associations you are involved with.
Add client testimonials and any expert credentials you possess.
Become
a “solution” guide for your readers. No matter what your website is about, you have a field of
expertise. Use it. Offer information, become the expert. It is fun for you to share your knowledge and will
bring your readers back again and again.
Connect with your readers. Make is easy for them to come
to back. Personally answer comments and questions. Add a bookmarking and share plugin on your blog. Build a
list of readers. It is still about the human touch online. Be more than an ad for your book or product, become
a destination.
1. Askimet, ( comes with all WordPress installs.)
2. Tinymce Advanced
3. SEO by Yoast
4. Google XML Sitemaps
5. WP Database Manager
6. AddThis Social Bookmarking
7. Broken Link Checker
8. Contact Form 7
9. Social Media Widget
10. Another Related Post, or YARP
For the SEO Webinar-
Here are the links for the FREE Google SEO for Beginners
Guide.
Google has their own free guide you can
get a copy of here.
Most traffic for highly successful blogs comes from search engines
like Google or Bing. Search engine visitors are more likely to buy products, click on
advertisements, and sign up to newsletters. The question is then, how do bloggers get search engine
traffic?
Search engine optimization or SEO is how to take your blog from a low traffic site to an
optimized high traffic blog. The key is to follow some important search engine rules, use some of
the webs most valuable tools, and work on making your content friendly to both search engines and
human readers. I have put together a few of my favorite tools and tips for better seo below.
Tools to help you with SEO
Keyword Position Tool
If
you are curious about how your current seo is doing or you have made some recent seo
adjustments and are looking for ways to check if they worked, just check out the Keyword Position Tool. With this seo tool you will be able to check a
specific keyword with a specific url to find the search engine position for the url. This is
useful to check both for yourself and your competition to see how to improve your positioning
and whether you are moving up on the list or down.
Link Popularity
Another
important element in seo optimization is link analysis. Bloggers need to know how many links
they have for a given url or address and what the quality of the links are. To do this you can
use a Link
Popularity Tool. It is quick and easy, just put in your url and find out. Again
this is a great tool to improve your own blog or to understand your competition for specific
keywords. If you are in the 9th spot for a keyword, check out the 6,7, and 8th spots to see
what it will take to overpass them.
Meta Analyzer
A meta analyzer looks at the meta description and keywords of either your blog or another blog
based upon the url you input. The best way to use this tool is to check out other blogs you are
competing with to see how they are getting traffic and what keywords they are using. Meta Analyzer
Tool
Keyword Difficulty
Know whether
your competition for a certain keyword will be difficult or if you will be able to become the
top url for the search engines. Do this by using the Keyword
Difficulty Checker. Use it and the tool will give you a percentage of difficulty.
The higher the precentage the more difficult it will be to achieve success on the keyword.
W3C Validation
Blogussion has an article to
describe more about W3C Validation and give instructions on why it it is
important. The main thing is that if your site is not up to the standards set by W3C then
search engines will be less favorable to you. So get your blog up to standard by checking your
site with this official Validation
Tool.
Bad Neighborhood Link
A bad
neighborhood is a link in which your blog is being associated with spam or other indecent
sites on the internet. Not only is this not helpful to your blog but it actually damages your
blogs reputation with search engines. Use the Bad Neighborhood
Tool to see if you are being negatively effected. Note, each bad link should
be evaluated as the tool is not as subjective
Conclusion
Here are the links and offers I mention
during some of my Webinars.
Offer for Author Learning
Center Attendees- If you sign up for your own hosting with me or if you want to go sign up directly with Host
Gator, (for this offer from me, you need to use the Host Gator special discount link below). I will install
and set up WordPress for you for free. After you sign up, simply email me your account information from your
new hosting account and your domain name login so I can point the DNS for your to your new WordPress website
that I will set up for you!
If you use me for your hosting, you get me as a bonus!
I take great care of my clients, and you can call me for help anytime.
Call me at 510-582-2837 to order your new hosting account with me!
I use AWeber for my email program. I find AWeber easy to use, they have
templates if you want to use those for your newslettter. They are very helpful and you can call them or use
their help section. This is important to me because when I need help I want to be able to call a company and
also not be charged extra for help. Here is a free trial sign up, so you can actually try it first before you
commit.
Can You Have More Sales, Too? Helping over 102,000+ businesses like yours raise profits and build
customer relationships using AWeber's opt-inemail marketing software for over
10 years.
Another Product I mentioned is Snagit by Techsmith. They also make Camtasia, which you may of
heard of. Snagit is a fast and easy way to work with images, "snag" things off the internet, resize and work with
images you already have, and now they have built in a recorder that allows you to use your web cam or record your
desktop and upload it to youtube or they will give you a free Screencast account to keep videos on.
Here is their website, and a video on the features.
Domain Names- Click here to sign up for a domain name account with godaddy.
This is the ONLY thing I reccommend godaddy for. I do not recommend them for
hosting or any other products. They charge extra for everything and their website is always changing, trying to
upsell you all the time, and confusing. It is a decent place to buy and keep track of your domain names. They
are all in once place and easy to set up for whatever hosting you select.
Don't forget when you renew your domains, looks for coupons. Also do not buy your names for years in advance, you
save more using coupons each year!
Offer for Author Learning Center Attendees- If you would like to use me for hosting, I will
install and set up WordPress for you for free.
I will also send you my WordPress mini course, with 10 instructional videos on how to use WordPress. You can email
me or call me for this offer.
WebHosting- I run my own web hosting company for clients and it is only 95 a year. This
includes unlimited bandwidth, emails and two stat programs in your hosting control panel, unlimited sub-domains and
add on domains and is very easy to use and understand. I am a reseller for HostGator, who are the 2nd largest
hosting company in the U.S. I manage and oversee all my clients accounts and I am on call 24/7 if any issues come
up. Which I can happily say rarely occurs. The reason people choose to go with me is personal service and I am
always there to help. If you are interested in using me for hosting, please contact me at 510-582-2837.
GravityForms- Click here to visit rocketgenius. Gravity Forms is simply the best form
program I have ever used. All my clients are using it now. It works with paypal, authorize.net and slide. It is
like having on online file system. You can make extensive multiple forms and every submission has a copy of it
saved on your site under entries. You can then export whatever fields you want, such as email, names, event
special orders, and it will export to an excel file or format and basically you have a lifetime of records
always on your site. Also with companies work with, it allows for you have you VA or assistants login and handle
thing and see who has paid or signed up. The San Francsico Writers Conference is now using this sytem to
register atteendees, Womens National Book Association for membership and many many organizations I work with. To
see how it works, you can watch my youtube video I made for clients already using the system.
If
you are curious about how your current seo is doing or you have made some recent seo
adjustments and are looking for ways to check if they worked, just check out the 
Another
important element in seo optimization is link analysis. Bloggers need to know how many links
they have for a given url or address and what the quality of the links are. To do this you can
use a 
Know whether
your competition for a certain keyword will be difficult or if you will be able to become the
top url for the search engines. Do this by using the 
Blogussion has an article to
describe more 
A bad
neighborhood is a link in which your blog is being associated with spam or other indecent
sites on the internet. Not only is this not helpful to your blog but it actually damages your
blogs reputation with search engines. Use the 
